IEG Market Meter ranks and frames potential opportunities for sponsorship buyers and sellers in the Big 4 sports leagues More, The Big Bet on the NFL Shawn Quill Director, Sports Marketing & Sponsorships KPMG_____________________________________________, 2023 ANA Brands for Humanity Conference: Leaders of Impact | A Virtual Experience, 2023 ANA Masters of Data & Technology Conference, 2023 ANA Brand Masters Conference presented by Walmart Connect, 2023 ANA Advertising Financial Management Conference, 2023 ANA Advancements in Measurement Conference | A Virtual Experience, 2023 ANA Masters of B2B Marketing Conference presented by LinkedIn, 2023 ANA Digital & Social Media Conference presented by MNTN, 2023 ANA Data, Analytics & Measurement Conference, 2023 ANA Brand Activation & Creativity Conference | A Virtual Experience, 2023 ANA Data & Technology Conference A Virtual Experience, 2023 ANA Multicultural Marketing & Diversity Conference, 2023 ANA Masters of Advertising Law Conference, 2023 ANA B2B Marketing Conference | A Virtual Experience, ANA Next Gen Measurement Conference Hosted by TikTok, BE DATA-INSPIRED, ATLANTA: ANA Data & Analytics Conference, Atlanta, hosted by Inspire Brands, Disney presents Creativity and Emotion in Marketing hosted by Fordham University, The Role of Influencer Marketing in Growing Brands Hosted by Saint Augustines University, The State of the Art in Content Marketing, hosted by AT&T, The Future of Marketing Technology hosted by Northeastern University, Virtual Diversity Fair: Meet Black-Owned Media Companies (Open to All: Including Non-Members), ANA Law 1-Day Conference, Hosted by Loeb & Loeb LLP, Great Marketing Powered by Great MarTech Hosted by Amazon, Virtual Diversity Fair: Meet Women-Owned Companies (Open to All: Including Non-Members), How Purpose-Led Brands Build Stakeholder Trust, Why Experiential Marketing Works, hosted by Santa Anita Park, 1/ST Racing, Virtual Diversity Fair: Meet Hispanic-Owned Companies (Open to All: Including Non-Members), Virtual Diversity Fair: Minority-Owned Production Companies (Open to All: Including Non-Members), Digital Innovations in Marketing hosted by Jackson State University, Growth Through Marketing hosted by Yale University, Passing The Gender Equality Vibe Check with Gen Z: From Truth to Trust, The Promise of Hyper-Personalization Realized (B2B Marketing Webinar Series), Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum, Tokenization and The Future of Brand Marketing: Building The Next Phase of Consumer Engagement, Maximizing The Value of Media Investments: Complementing Free Donated Media with Other Media, MarTech Implementations with Purpose How to Achieve Mutual Success Deploying Technology, Privacy in Digital Advertising: Opt-Out Rights and Contracting Requirements, Navigating High Anxiety: What Marketers Need to Know About Gen Z & Millennial Moms. The world renowned sponsorship conference brings together some of the sponsorship industrys most influential figures for a series of speeches, discussions, workshops, and networking events. The event, hosted by Major Events International will take place in Olympia, London. Sinergi and Sawi Host 3rd "Sports Marketing Expert" course: Feb. 14, Event Production Show (EPS) Conference: Mar. SUBSCRIBE NOW. MERCEDES-BENZ FASHION WEEKThis session will explore why an automotive company would choose to sponsor fashion events on a global level and how it has paid off. If you're wondering what you can expect by attending the conference, then we hope the following information is useful! All Rights Reserved 2021 Around The Rings, LEADING THE WORLD WITH THE LATEST OLYMPIC NEWS. Beyond the plenary sessions delegates will also have the opportunity to attend exhibition sessions featuring organizations such as the International Center for Sports Studies and Dubai Sports Council along with numerous workshops. Miami, Florida, United States. The Hertz/Live Nation partnership taps into virtually every facet of Live Nation Entertainment's integrated marketing and eCommerce network, spanning every stage of the live entertainment experience from ticketing and concerts to mobile and social media. COVID-19 continued to delay the return to normalcy and . Day one of the session will start with a keynote address on organization relevancy and lead to open discussions on building sport support, sports innovations and more. What we found interesting was very few of the verbatims related directly to the health and safety of consumers and fans which is not to say the respondents are not mindful of this, rather that some of the economic fears are more prevalent. 3.0 Delegate Diversity: We believe Think! Oklahoma State unveils $325M facilities plan. But those dreams would not come true without support from fellow Americans. I think this is especially true for sponsorships more so versus media / brand driven investments., In terms of marketing, we are very cautious about appearing tone deaf or being self-promotional during this crisis, so prefer to be very tight on messaging, that doesn't always extend to sponsorships., "Now, more than ever, we need to listen to our partners and understand that this is just business, not personal. The annual conference will once again take place at the Chicago Sheraton Hotel, from Sunday, March 23rd to Wednesday, March 26th, and it will bring together over 1,200 sponsorship executives from all around the world. 3. Winners in each of the categories will vie for the award of the Best in Sports Technology, representing the greatest technological impact on the sports industry in 2022. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Read more, 2023 Think!Sponsorship Conference - "Sponsorship: Reworked", The 2022 Think!Sponsorship Conference will be hosted on the, sport, charity, culture, entertainment, music, sustainability, and b2b platforms, "How to Build an Effective Pipeline" session, Patrick Pierce, Etihad Airlines (April 2018), Digital Classroom - Public Session: Generating Sponsor Prospects, Digital Classroom - Public Session: Navigating Sponsorship Negotiations, Digital Classroom- Public Session: The Power of Purpose, Valuing Your Sponsorship Proposition And Pricing. We remain committed to creating and affordable environment that is accessible to a broad range of businesses. As a result we are able to provide findings to delegates post event that are truly reflective of the audience opinion. IEG Sponsorship Conference They will share how their alliance creatively combines traditional and digital media advertising, social media, mobile, special events and artist affinity offers, and integrated point-of-sale opportunities cross-tied to ticketing and car rental transactions to create value for both brands. More information on the future of the sponsorship industry may be found at sponsorship.com/outlook-2020. For general conference questions and sponsorship opportunities, please contact: Megan Sherman, Senior Manager Conferences and Sponsorships, ICMA. All trademarks, service marks and copyrights are property of their respective owners. Plenary sessions held on the first two days of the conference will be featured under a program entitled Innovation in Action. For more information about this processing of personal data, check our Privacy and Cookie Policy. The ANA/IEG's third-annual Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their marketing mix. Both intend to cover major topics including business/event sustainability and the evolution of events over two days. Total sponsorship spending on the National Football League and its 32 teams rose 5.1% to $1.39 Billion in the 2018-2019 season, according to IEG research released today. what does icbm stand for school. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. 2.28.2023. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. Sponsor thought-leadership programs, merchandise or an event at the NAFSA 2022 Annual Conference & Expo to give your organization, product, or service unmatched exposure to a large and motivated buying audience. The two-day conference at The Times Center will cover . 11/2014. The IEG conference will be celebrating its 34th year encouraging delegates to "redefine boundaries and discover additional growth". Vimeo. Afdhel Aziz: Peter, welcome. Don't miss IEG's 32nd Annual Sponsorship Conference in Chicago, March 15-18, 2015. . Become an industry insider. In this session, Jerry Preyss, vice president and chief creative officer The Hertz Worldwide and Russell Wallach, president Live Nation Network, will discuss how their partnership is driving consumer engagement for Hertz and exposing the brand to millions of fans before, during and after live music events. You can search our content library for case studies, research, industry insights, and more. Post-event partnership fulfillment report from ICMA detailing delivered benefits, program/partnership results, etc. Our delegates are made up of sponsorship-seekers (40%), marketing & sponsorship agencies (30-35%) and sponsoring businesses (25-30%) From large scale sports properties to smaller seasonal event owners there's something for everyone and our diversity helps to foster an accessible, interesting and friendly environment. Whether you're a big marketer or small, B2C or B2B, it's a challenge not only to align partnerships and events with your goals, but also to ensure measurable results and accountability. Sponsorship consultancy IEG releases its Market Meter today, a new rating system to help buyers and sellers of sports sponsorships benchmark their value potential across categories and major sports leagues. On Campus; SBJ Atlas; SportTechie; Newzoo; Leaders in Sport September 27, 2021 Copyright 2023 Association of National Advertisers-established in 1910. 2022 is set to be another volatile year - with Covid infections, inflation, rising energy prices and supply chain problems expected to be a drag on the global economy. They will highlight the steps they are taking to improve the performance of their activations through expanded integration, greater utilization of digital tools for engagement and new perspectives around measurement. The league hauled in $1.8 billion worth of rights deals this season, according to a new report, after embracing sports betting and liquor. Sponsorship continues to the be the second . Get answers to these questions and insights from top marketers who are successful in today's revolutionary world of sponsorship and event marketing at the ANA/IEG's second-annual Members Only Conference on sponsorship and events, on July 26 in New York City. The Super League, which now has two fewer teams, resumed its action with four games pending in which the support for children became a central pillar and the strong emphasis on the international campaign Shoulder to Shoulder, in which Messi collaborates and which seeks to significantly increase donations and resources, was also highlighted. Laatz: We collected open-ended responses relating to overall concerns, and then grouped the common ones. The annual conference will once again take place at the Chicago Sheraton Hotel, from Sunday, March 23rd to Wednesday, March 26th, and it will bring together over 1,200 sponsorship executives from all around the world. Read more, Sara Bunting, English Heritage (April 2019), Patrick Pierce, Etihad Airlines (April 2018), 2023 Think!Sponsorship Conference - "Sponsorship: Reworked", Digital Classroom - Public Session: Generating Sponsor Prospects, Digital Classroom - Public Session: Navigating Sponsorship Negotiations, Digital Classroom- Public Session: The Power of Purpose, Valuing Your Sponsorship Proposition And Pricing. 2-7. As the leader in sponsorship insights, intelligence, trends and training for the past three decades, IEG is uniquely positioned to help you navigate the unprecedented challenges our industry is facing and provide trusted guidance on how to move forward. Engine Shop CEO Brian Gordon stated that the pandemic has put a spotlight on how the sponsorship industry has been too reliant on assets like signage and media that exist around live events, versus working together to engage fans and add value to the community and fan base outside of the event day with platforms and relevant messaging. And the technology worked well too - v slick production. Peter Laatz: At our core, IEG helps brands and properties on the commercial aspects of sponsorship. Respondents are very concerned that sponsorship and its associated assets (hospitality, entertainment) are non-essential and may be susceptible to perception issues. Save $200 by registering prior to March 15th. The world renowned sponsorship conference brings together some of the sponsorship industrys most influential figures for a series of speeches, discussions, workshops, and networking events. Home; About Us. Our delegates are made up of sponsorship-seekers (40%), marketing & sponsorship agencies (30-35%) and sponsoring businesses (25-30%) From large scale sports properties to smaller seasonal event owners there's something for everyone and our diversity helps to foster an accessible, interesting and friendly environment. These cookies are required for basic site functionality and are therefore always enabled. 1-2. As you explore the Museum you will be able to examine original artifacts, view historic video footage, and explore interactive exhibits. IEG, Global sponsorship . PREVIOUS Names in the News. Drawing on original research and exploring key theory, best practice and cutting . Laatz: Part of our role in the industry is not only to look at IEG data but also synthesize other information in the market. As a gold partner, Macau intends to promote sport at all levels and "create the necessary conditions for the development of sport" according to Macau presidentPun Weng Kun. SportAccord Continues Partnership with Macau. The 2022 Think!Sponsorship Conference will be hosted on the 18th April 2023 at the Barbican, London as a live event.. [Read More], 800.745.8780 FIFA x Hawk-Eye x Kinexon x Adidas. All Rights reserved. Chevy increases their relevance by 11% between the control group and the general sports fans and just over 11% between the general sports fans and the MLB fanatics. For general conference questions and sponsorship opportunities, please contact: The awards will be presented live on March 7 at the Hard Rock Hotel in New York City during SBJ Tech Week. Boutique marketing consultancy with a focus on partnerships, sponsorships, licensing, branded content and . Properties. Engagement Consultancy and Annual Sponsorship Conference To Be ExpandedNEW YORK and CHICAGO, July 23, 2018 /PRNewswire/ -- Engine Shop, the award. Guarantee your spot at the industry's annual must-attend event in Chicago, March 12-15, 2006. You'll be in the company of more than 1,200 sponsorship professionals for three days of non-stop sharing of groundbreaking . Contact. Factors such as the increasing number of sporting leagues and the rapid growth of the sports . SportsBusiness Group, SportCal, Yutang Sports, Edmonton Events, EventScotland and the Canadian Sports Tourism Alliance have also all been named as partners of the event. Sponsorship & Event Marketing is now a $17 billion industry in North America and growth has outpaced both advertising and promotion. That's up . Add to that the increasing politicisation of sport (think of the Peng Shuai incident), the race to net zero, and the relentless rollout of . Some of the tensions in the sponsorship industry. The stoppage of sports, entertainment, events and arts facilities has created a nearly $10 billion value gap with 120,000 sponsorship agreements and 5,000 brands impacted. Brands expect to be made . Do you accept these cookies and the processing of personal data involved? Think!Sponsorship connects the sponsorship industry through a broad offering that includes conferences (digital & live events), training (webinars, live learning, digital classrooms) and networking events. It should be noted that MLB fanatics are more likely to follow and interact with . It will highlight the most recent advances in the field of Plant Phenomics. Aziz: Peter, what were some of the verbatims that stood out to you as being particularly illuminating? National Basketball Association (NBA) Sponsors 2021-22. Power Tower We will cover on-site activation, integration efforts with social media and public relations, results and return on objectives. HERTZ AND LIVENATION'S 'MOVIN WITH MUSIC' INTEGRATED SPONSORSHIPIn December 2011, The Hertz Corporation announced their Hertz 'Movin' with Music' program, a groundbreaking, multi-year sponsorship and marketing alliance with Live Nation Entertainment aimed at tapping into millions of music fans to drive market share and promote the Hertz brand. We remain committed to creating and affordable environment that is accessible to a broad of! Expect by attending the conference, then we hope the ieg sponsorship conference 2022 information is!... We remain committed to creating and affordable environment that is accessible to a range! Are more likely to follow and interact with rapid growth of the Sports: peter, were... Outpaced both advertising and promotion branded content and check our Privacy and Cookie Policy of sponsorship focus on,... Of sporting leagues and the rapid growth of the verbatims that stood out you. 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